Major League Atelier is an imaginative investment house at the intersection of athletics, wellness, hospitality, apparel, and consumer packaged goods.

Our goal is to create, own, manage, and invest in companies and consumer brands that shape how we live, move, and connect.


We believe in the limitless potential of human movement. By blending the transformative power of nature, an active lifestyle, and supportive community, we build and back brands that forge deep emotional connections and lasting consumer relationships.

Our guiding principle is rooted in the belief that movement, creativity, and connection can transform lives. We invest in brands that reflect this ethos and foster long-term loyalty through authentic storytelling, purpose-driven design, and cultural relevance.

We focus on cultivating a complementary portfolio of physical and digital lifestyle brands that:
• Engage communities authentically
• Improve health and wellness outcomes
• Invite people into joyful, active experiences

The result is a dynamic ecosystem where our brands support one another, share audiences, and cross-pollinate communities of passionate consumers.

We build brands, products, and spaces that unite sport, style, and wellness—delivering cultural impact and measurable ROI for our investors.

We create brands, products, and spaces that focus on sport, hospitality, wellness, apparel, and retailtainment. We are building a diverse portfolio and team to scale our business and create ROI for our investors.